Specifically, masterbatch is widely used in coloring products such as plastics and chemical fibers. In the field of plastic products, the use of masterbatch is relatively mature and widespread. In recent years, China's plastic production has kept steady growth. In 2011, 2012 and 1-9 months of 2013, the production of plastic products in China were 54 million 743 thousand tons, 57 million 818 thousand tons and 44 million 603 thousand tons respectively, and the growth rate was 22.35%, 5.62% and 8.82% respectively. In the field of chemical fiber products, compared with the traditional dyeing method, the method of chemical fiber raw liquid coloring (forthcoming resin and color masterbatch processing into colored fibers is used directly for textile) has the advantages of small investment, no three waste and low coloring cost, but the proportion is only about 4% at present. With the improvement of environmental protection requirements and the growing maturity of chemical fiber masterbatch production technology, the coloring of raw fiber will become more common in the future. In 2011, 2012 and 2013 from 1 to November, the total output of chemical fiber products in the country was 33 million 623 thousand and 600 tons, 38 million 111 thousand and 900 tons and 37 million 640 thousand and 500 tons, respectively, and the growth rate was 22.35%, 13.35% and 7.59% respectively. The following is a further analysis from the field of plastic products coloring.
Plastic products are intermediate products, and the market demand is mainly concentrated on industrial transportation and engineering plastic products (such as household appliances, cars), building plastic products (such as pipes, profiles), agricultural plastic products (such as agricultural film), packaging plastic products (such as packaging barrels, packaging bags) and other sides. In the downstream industries, such as household appliances, automobiles and buildings, the demand for Color Masterbatch coloring is higher and the amount is large, and its development plays an important role in promoting the development of color masterbatch industry. The following are mainly for these three industries to make a brief analysis.
(1) home appliance industry. The appliance industry has high requirements and standards for customized color masterbatch. Bu Zhengfa, President of the China Light Industry Federation, said in "the summit of China's home appliance development summit" that the total output value of China's household electrical appliance industry reached 1 trillion and 140 billion yuan in 2012, up 13% from the same period. The Orville consulting research report shows that the overall scale of China's household appliances market will reach 1 trillion and 200 billion yuan in 2013.
In the past six years, the household electrical appliances industry is one of the industries with the most intensive policy support. At present, China's electrical appliances penetration rate has been greatly improved. With the continuous upgrading of home appliance technology, the products are becoming more and more energy-efficient, functional and humanized. Consumers have more choice of space and update their power to release potential market demand. The basic judgment of the five Council of the Fifth China Household Electrical Appliance Association on the situation of the home appliance industry in 2014 is that the development of China's household electrical appliance industry in 2014 will continue the steady trend in 2013, the growth of household electrical appliances sales revenue will remain at 10%, and the growth rate of the export volume will remain at 8%.
(2) auto industry. The automotive industry is also an important application area of masterbatch and plastics. Plasticization of automobiles is a major development trend in the international automobile manufacturing industry. The amount of plastics per vehicle is one of the indicators to measure the level of automobile production technology. The average plastic consumption per vehicle in developed countries accounts for more than 8% of the total vehicle weight, while the average plastic consumption per vehicle in China accounts for about 6% of the total vehicle weight.
After the slow growth of domestic car sales in 2011 and 2012, the growth rate in 2013 increased significantly. According to the statistics of the China Auto Industry Association, in 2011, 2012 and 2013, domestic car sales were 18 million 505 thousand and 100, 19 million 306 thousand and 400 and 21 million 984 thousand and 100 respectively, and the growth rate was 2.5%, 4.3% and 13.9% respectively. Due to the impact of macroeconomic recovery, the end of the industry to the end of the inventory cycle and the start of new product cycle, CPI keeping in low inflation and steady increase of residents' income, in 2014, it is expected to continue the rise in 2013, and the future growth center of the auto industry is expected to return to 10% left right.
(3) construction industry. The tubes and profiles used in the construction field also need to be filled with color masterbatch for coloring and special functions during the production process. At present, the traditional cast iron pipe and cement pipe are used in water supply, heat supply, drainage and sewage pipe network in most of our cities. This kind of pipe has the disadvantages of poor material, impact resistance and poor corrosion resistance. The new plastic pipe with low carbon, environmental protection and green has a significant substitution potential. According to the statistics of China Plastic Processing Industry Association, the annual growth rate of China's plastic pipe market has reached 15%, ranking first in the world. With the accelerated pace of urbanization, housing construction and infrastructure construction demand huge demand for plastic pipes and profile products.